LaToya Howell
LaToya Howell
Title: Assistant Coach
Organization: Trinity Valley Women's Basketball
City: Athens
State: Texas
ZIP Code: 75751
Phone: 903-675-6241


LaToya Howell enters her fifth season serving as an assistant coach for the Trinity Valley Community College Women’s Basketball program. She is and has been an instrumental part in the preservation of excellence within the championship rich culture. Throughout her tenure at TVCC, Howell has worked primarily with the development of the Lady Cardinal guards, while also assisting in opponent scouting, game management/strategy, and maintenance of the nationally ranked recruiting efforts. Her other responsibilities consist of spearheading the programs academic progress towards graduation, team travel and meals, community service outreach, and overseeing the Lady Cardinal Basketball Camps.

With Howell’s reliable presence on the sidelines (2014-2018), the Lady Cardinals have orchestrated a consistent level of dominant play, culminating in an overall team record of 124-20. The impact felt by the commitment to her role has facilitated a cultural foundation that would see each team go on to mark successive appearances in the NJCAA National Tournament. In the previous 4 seasons, the Lady Cardinals have reached the Final Four, capping the years in a 3rd place finish (2015), followed by three consecutive 2nd place finishes (2016, 2017, & 2018).

These memorable periods of team triumphs is by the same token highlighted with individual accolades obtained both regionally and nationally by several Lady Cardinal Players. Howell’s imprint has helped to produce several Conference Players of the Year, 1st Team, 2nd Team, and 3rd Team All-Conference nominees, along All-American honors from Naomi Davenport.

Head Women’s Basketball Coach Gerald Ewing believes that “the value of her contributions over the years to this program cannot be quantified.”  He goes on to state that “at any level, Howell is hands down one of the best all-around coaches in the country. She is the consummate professional! Someone who understands what every situation calls for and relentlessly gives pursuit of herself in time, energy, and passion. Moreover, she’s an exceptional teacher and a great mentor to our athletes. Her experience as a student-athlete allows her guidance to be even more significant in their growth and development.”

Prior to her stop in Athens, Howell served as an assistant coach at Southeast Missouri State (2013-2014), University of Texas Pan American (2011-2013) and Loyola University Chicago (2009-2011).

Howell began her coaching career with a three year stretch as an assistant coach at Texas A&M University-Commerce, where she worked with the perimeter players. With her aide, the Lions would go on to post a 65-29 overall record during her stint. During her first season on the staff, Texas A&M University-Commerce went 28-8, winning the Lone Star Conference North Division title with a 10-2 league record and captured its first LSC Tournament title in school history.

Before transitioning into the coaching profession, Howell was a standout player for both the Air Force Academy and the University of Nebraska. She lettered in each of her two seasons at Air Force, earning All-Mountain West Conference honorable mention as a freshman in 2001-02. That season, Howell set a Division I school record with 90 steals and was named the team’s Most Valuable Player. During her sophomore season, she averaged 17.4 points and 7.0 assists per game. On Nov. 30, 2002, Howell torched Minnesota for a school-record 38 points. In her final season with the Falcons, she set Division I school records in scoring average (17.4) and assists (119).

Howell rounded out her final two years of collegiate basketball at the University of Nebraska, where she helped guide the Cornhuskers in back-2-back consecutive 18 plus win seasons. In her stretch, Nebraska garnered post-season success in each year, qualifying for the Women’s National Invitation Tournament. During her senior season, Howell led the team with 159 assists, and helped Nebraska advance to the Quarterfinals of the WNIT. The Chicago, IL native would go on to graduate with a degree in Psychology from the University of Nebraska.